I have designed 3 Flash advertisements for my ad design assignment. Click on the images below to see them.
Ad #1: Youtube Creative:
Size: 1010px x 260px
Format: Flash (.swf)
Description: This advertisement outlines the 2011 Senato's safety rating. On the right side of the ad, you see fake video links of competitor cars. In the next scene, you see the Senato come in and crash into the competition. The text then reads "while achieving a 5-star crash test safety rating". On the top right, you see the title "Best" change into "Best-selling midsize car in North America" The whole ad plays as a double entendre, showing that the Senato not only defeats the competition (by crashing into the competition's fake video links), but also achieves a 5-star crash test safety rating. In the beginning, the viewer of the ad sees the blue area that says "Why Drive a 2011 Senato?" and thinks the ad is only as big as the blue area. In the second scene, the viewer sees the ad's space increase to span the entire width of the webpage. At this point, they realize that the video links on the right was just a trick on their eyes. Click the ad below to see the ad on a mock-up Youtube site.
Ad #2 and Ad #3: Yahoo Creatives
Size: Ad #1: Leaderboard (728x90) - Ad #2: Wide Skyscraper (600x160)
Format: Flash (.swf) with embedded Streaming Flash Video (.flv)
Description: For the Yahoo website, I have created 2 flash advertisements with embedded streaming flv videos inside them. Both ads go hand-in-hand on the same page to simulate a thrilling driving experience. The leaderboard is supposed to emulate the driver's view, where the driver can see the road ahead. The wide skyscraper is supposed to emulate thrilling gear shifts as the car drives along. Both these ads go hand-in-hand to make the webpage visitor feel like they are actually driving the car. It gives them a first-person view of driving along one of the world's fastest highway - the Autobahn in Germany. By putting the viewer of the ad in the driver's seat, we are able to sell them on an experience rather than selling them on an advertisement. This experiential marketing tactic will hopefully generate more advertisement clicks because of its medium. While the ads has video content embedded within it, it is very lightweight (less than 300kb) because it streams .flv video content from an external source. This ensures the video loads faster while complying with Yahoo's ad specifications. Click the ad below to see both ads on a Yahoo mock-up site.
Ad #1: Youtube Creative:
Size: 1010px x 260px
Format: Flash (.swf)
Description: This advertisement outlines the 2011 Senato's safety rating. On the right side of the ad, you see fake video links of competitor cars. In the next scene, you see the Senato come in and crash into the competition. The text then reads "while achieving a 5-star crash test safety rating". On the top right, you see the title "Best" change into "Best-selling midsize car in North America" The whole ad plays as a double entendre, showing that the Senato not only defeats the competition (by crashing into the competition's fake video links), but also achieves a 5-star crash test safety rating. In the beginning, the viewer of the ad sees the blue area that says "Why Drive a 2011 Senato?" and thinks the ad is only as big as the blue area. In the second scene, the viewer sees the ad's space increase to span the entire width of the webpage. At this point, they realize that the video links on the right was just a trick on their eyes. Click the ad below to see the ad on a mock-up Youtube site.
Ad #2 and Ad #3: Yahoo Creatives
Size: Ad #1: Leaderboard (728x90) - Ad #2: Wide Skyscraper (600x160)
Format: Flash (.swf) with embedded Streaming Flash Video (.flv)
Description: For the Yahoo website, I have created 2 flash advertisements with embedded streaming flv videos inside them. Both ads go hand-in-hand on the same page to simulate a thrilling driving experience. The leaderboard is supposed to emulate the driver's view, where the driver can see the road ahead. The wide skyscraper is supposed to emulate thrilling gear shifts as the car drives along. Both these ads go hand-in-hand to make the webpage visitor feel like they are actually driving the car. It gives them a first-person view of driving along one of the world's fastest highway - the Autobahn in Germany. By putting the viewer of the ad in the driver's seat, we are able to sell them on an experience rather than selling them on an advertisement. This experiential marketing tactic will hopefully generate more advertisement clicks because of its medium. While the ads has video content embedded within it, it is very lightweight (less than 300kb) because it streams .flv video content from an external source. This ensures the video loads faster while complying with Yahoo's ad specifications. Click the ad below to see both ads on a Yahoo mock-up site.